You searched for: "*"

The results has been filter on Authors containing Marc Olive.
ANA has found 1 results for you, in 85 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

An experiment in building a marketing information system

In this paper we describe how we tried to solve a marketing information system need. First, we explain why we were gradually convinced it was necessary. The second step in our thinking was to list all the data we had and wanted to integrate in it....

Catalogue: Seminar 1980: Information Systems In Action
Authors: Françoise Rostand, Marc Olive
June 15, 1980
×

Citation

Rostand and Olive (1980a, June 15). An experiment in building a marketing information system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experiment-in-building-a-marketing-information-system